With two decades of global experience spanning from Brazil to Singapore, Raul is a strategic and hands-on conceptual copy leader with a passion for culturally relevant thought-provoking projects that break the mould, challenge the status quo and change behaviour.
Alongside a multifaceted crew worldwide, he is proud of putting out a few groundbreaking ones. Making AI fall in love when AI was not even a thing. Building a drum set with torture tools to amplify the voices of the unheard. Offering to host Kim Jong-Un. Changing an iconic brand to reduce kids' screen time. Crafting a beer in Brazil's Training Field for the 2014 World Cup and saving Valentine's Day from clashing with the opening in the same year.
Trusted by all four big advertising groups working for a diverse range of brands from automobile giants to beverage players to household corps including BMW, Harley-Davidson, AB InBev, Visa, Cadbury, Unilever, Adobe, McDonald's, Comcast, Cheetos, Doritos and Kraft Heinz Group. Recognised by the industry's most prestigious awards such as Cannes Lions, D&AD, One Show, ADC*E, El Ojo de Iberoamerica, Clio, AdStars and SpikesAsia.
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