Maya Iwata is a creative at TBWA\Media Arts Lab Tokyo and a Japanese-American by way of NYC and the Deep South. They've led global campaigns for brands like M&M'S, Snickers, Pedigree, and Dunkin—most famously creating a pocket square with a Snickers sewn into it to prevent players from making rookie mistakes at the NFL Draft, and taking M&M'S to the Super Bowl with its most viral campaign to date, in which the spokescandies were cancelled and took on different careers.
Known for smart, funny, and entertaining ideas, Maya's work has earned recognition from Cannes Lions, the Effies, One Show, The New York Times, Time Magazine, among others. This also earned them the titles of 2023 ADCOLOR Future and, most recently, a 2025 Ad Age Gen Zer to Watch—an honor shared with less than 0.025% of their generation in advertising. Their career path—spanning agency life at BBDO's New York HQ, tech side at Amazon's Brand Innovation Lab, and now agency-side tech for Apple at TBWA\Media Arts Lab in Tokyo—reflects a drive to merge innovation, culture, and creativity.
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