“Make Stuff People Care About.” 

When one of Lesly Pyle’s mentors said the above five words, they changed everything for her. They became a beacon for how she approaches writing ads — and living life. Sure, Lesly’s worked at companies she’s proud to namedrop, like Goodby Silverstein & Partners, Apple, FCB, and, TRG. But the thing she’s most proud of is “Pyle of Memories,” a book of amusing short stories she co-authored with 35 of the best storytellers she knows to raise money for dementia research. Because dementia is something 55 million people care about.

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