Lee Mincy is an agency-trained Art Director and Creative Director, with years of experience creating advertising for both SF agencies and 5 SaaS technology companies. Lee initially caught the ad bug while in Art School in Pasadena, and soon moved to San Francisco to start his career with a freelance gig at Goodby Silverstein and Partners. After years with agencies and one agency startup called Aiko, Lee jumped into San Francisco tech creative, where he discovered a real gap in branding, distinctive identity, and voice. Today he really digs joining great startup teams and working with execs and founders to define their unique traits as a brand, ultimately rebranding companies with a distinct identity and voice. Most recently, he comes from Gong where he built an internal creative agency and drove a global rebrand that transitioned Gong to the enterprise-worthy player it is today. Before that, he did the same for Optimizely, Birst and others. Lee lives in Marin County, CA where he loves to run trails with his wife and two daughters.
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