Laura, whose roots stretch from Spain to the West Indies and currently calls London home, brings over a decade of expertise to the music industry. Her journey is highlighted by working on innovative music and audio strategies for world-renowned brands such as BACARDÍ, P&G, and Revlon, demonstrating her innovative prowess and delivering impactful results. As the driving force of Music Collective, a full service music and sound agency rooted in culture, Laura's mission is crystal clear: to promote the integration of music and culture, showcasing musical styles that are authentic to global music scenes and to champion composers, artists, sound designers, musicians in the media industry who might not otherwise have the chance to be heard.
Her industry influence has garnered prestigious accolades, including the Music and Sound Award for Best Composition in Branding and Transform Award for Best Use of Audio. She has been appointed as a judge at The USA One Show Awards and the UK Creative Festival, where she has identified excellence in music and sonic creativity. She is also the author of an e-book titled THE BRAND AND THE BAND, exploring the symbiotic relationship between music and brands.
Laura co-hosts a podcast called CULTUR=D, where cultural nuances are celebrated and embraced. Through engaging discussions, she creates a vibrant and safe space where voices are heard, differences are celebrated, and unity is fostered. She has mentored at the Creative Mentor Network, supporting aspiring creatives from lower socio-economic backgrounds.
Outside of work, she is often found in a football stadium, where she enjoys immersing herself in the excitement of the game and cheering on Atlético de Madrid and the Spanish women’s national team.
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