JJ is a Creative Director and Marketing Lead with over 15 years of experience in design, marketing strategy, and video production. He currently leads all creative at Pavati, a premium aluminum boat manufacturer with $24M+ in annual sales, overseeing social media, web, paid advertising, business partnerships, and hands-on design for custom wraps, upholstery, and Gatorstep. With a background as an award-winning video producer and motion designer, JJ has directed and produced high-impact campaigns for TikTok, Nike, PayPal, and more—helping scale video to drive 80% of ad revenue at Liftoff. From concept to execution, he specializes in transforming bold ideas into performance-driven creative that connects and converts.
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