Jennie Souiade believes there’s a new way to work, and proves the principle daily. As the founder and CCO of Magentic--a creative transformation agency--serving conscious cultures with deep branding, she aligns creative visions with purpose for impactful results and deeply transformative experiences. Magentic models leading with kind compassion. Her goal is to uplift and attune creative souls so they flow into creating their highest good with resonant results for more grace and joy in this world--for businesses, brands, individuals, etc.
The energy Jennie extends to her clients is built on a foundation from big, international experiences paired with midwestern roots and humble startup grit. The vibe is authentic and intentional--she chooses Magentic’s clients as much as they choose Magentic--even in hard times. To paraphrase Janelle Monáe, ‘She comes in peace, but she means business.'
Jennie previously served as an international Art Director/ACD at leading global advertising agencies (Saatchi & Saatchi in Singapore & McCann in Paris) and in-house as a creative leader with two VC-funded east-coast tech startups. She’s a 2x US Utility Patent co-author, a 14x published author, a board member of Mercy College's Executive Certification Program for Women in Leadership, and currently expanding Magentic's services to include digital courses in Creative Transformation.
Balancing life and work in NYC with three beautiful young kids under 10, her yogini serenity is practiced, and her patience is proven (yet ever-challenged).
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