Ioanna N. Kyrtatou is a Greek creative director & founder of the Amsterdam-based independent creative consultancy studio_ink_work: “By having a bit of a hybrid role – with one foot in strategic branding, the other in creative direction and an elbow in graphic design – I strive to connect those disciplines, gather a uniquely talented team and make some cool stuff in the process.
As a creative professional, she believes that we all have a responsibility to shape the world with our visuals and words. Her vision to “reverse the tide of overspecialisation in the design world, and reinstate multidisciplinarity as the status quo”, led her to launch The Pool Collective: a global creative collective of creative visionaries, with whom she grows & crafts sleek brands with a collaborative approach.
“Finds everything exciting” is her most valuable skill listed on her CV – as a natural people person who thrives in developing and empowering other professionals, along being a certified yoga & mindfulness instructor, she is keen to discover the best way of mentoring & supporting the person she’s in discussion with.
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