Erik Weikert is a multidisciplinary leader shaping brands at the intersection of strategy, identity, and experience.
As Creative Director and the head of brand at Pilot/Yellowfly, Erik leads a multidisciplinary team of designers, illustrators, strategists, writers, art directors, and producers to solve profound brand challenges with fearless creativity. Over his 15-year career, he has led globally recognized work for brands including Revelyst, Nike, Netflix, The Walt Disney Company, Lucasfilm, YETI, The Boston Beer Company, Edelman Financial Engines, Nickelodeon, and Hasbro.
A designer by trade, Erik believes clarity is an amplifier. His work simplifies the structural, visual, and verbal systems that allow brands to scale, resonate, and endure.
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