Elise Meng is an Associate Strategy Director at TBWA\MAL Tokyo, originally from Sydney and now based in Tokyo. She’s worked at We Are Social, R/GA, and Publicis Groupe, shaping projects for brands like NBA, Crocs, Nike, and Heineken. Inspired by Apple’s iconic iPod silhouette ads, Elise has built her career around connecting culture and people in ways that feel both timely and true.
She specializes in cultural and social strategy, grounded in consumer-first research, often tapping into youth culture across Asia to uncover what drives communities. On the side, she runs LU~LI—a creative research collective that collaborates directly with young people to deliver sharp, real perspectives that help brands reposition and resonate while uplifting youth communities by providing spaces to explore and grow their passions.
Book a Convo With Elise: