Cathy builds brands for the feed, not the billboards.
Social-first by instinct, she starts with one simple question: Why will they care?
Cathy lives in comments, like spikes, group chats, and trend cycles, studying behaviour and culture like it’s part of her daily life. She turns insight into ideas that feel native, human, and slightly too relatable. No shouting. No chasing 67 for the sake of it. Just content that understands how attention actually works.
Always stupid. Always experimental. Always curious. She believes attention isn’t bought, it’s earned. And if no one wants to share it, it’s time to make a new one.
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